SEO (Search Engine Optimization) Basics

There are an extensive number of ways to optimize your website or blog for the search engines. The following tips are just a sample of some of the ways to do so.

1.) Your main keyword should be a phrase of 2-3 words. The more specific, the better. For example, “dogs” is way too general. “Dog training” is better, but “Pomeranian dog training” is even better. You get the idea.

2.) In choosing a Domain Name it is advisable to keep it as short as possible, preferably 1 - 3 words, and the most common suffix is .com. Hyphenated words or phrases are more difficult for people to remember, but may help with the search engines.

3.) Your main keyword should appear in your domain name, your top banner alt tag, your headings on your page, and in your text on a ratio of about 1 - 3%. Any images you have on your page should also be named with one of your keywords to help the search engines.

4.) In addition, your main keyword should appear at the very beginning of your page and at the very end of it. Using bold or italicize will likely also help if it is done only once or twice per page.

5.) On each web page try to have more links going to your other pages than outgoing links to other websites.

6.) Incorporate into your website or blog several unique articles related to your theme. This may take time but will definitely help with your SEO.

7.) Add fresh content regularly so that visitors will have a reason to return to your site or blog and the search engines will like this also.

These are just a few of the many basic SEO requirements, but they are some of the more important ones and should help your site or blog get ranked in the search engines better.